Where IKEA gets their product names

IKEA, the Swedish home furnishing retailer has an interesting .product naming scheme. They name products after Nordic names, counties, towns, islands and rivers. For those of us who are unfamilar with Swedish or Norwegian, some of the names come across in English as bizarre. For example, the IKEA Jerker desk. Jerker is a Swedish man’s name. Also there’s the IKEA Fartful children’s desk. Fartful means ’speedy’ in Swedish.