Tucked into the plastic bag covering today’s Boston Globe is a Starbucks pamphlet entitled “Make It Your Drink: A Guide to Starbucks® Beverages”. It’s a veritable Berlitz Pocket Guide to Starbucks. But who is this pamphlet for? Starbucks has had shops in the Boston area for many years. Have Bostonians resisting barista-speak? Do we need remedial help from Starbucks on how to order coffee?
Don’t misunderstand, I like Starbucks. Unlike Ben, I willingly drink cappuccino and the like. And for those of us who aren’t too parochial, the fact that you can walk down the street just about anywhere and find a decent cup of coffee is a good thing. I just wish that Starbucks didn’t pile on the attitude and barista-speak so heavily. Truth be told, I’m more likely to end up at a Dunkin Donuts than Starbucks these days. Dunkin Donuts is even more prolific around here, their coffee is prety good, is a lot cheaper than Starbucks and there’s no “barista” attitude.
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